Other streaming services set to announce similar free channels include YouTube, which has said that it is experimenting with this type of content, as well as Plex, Pluto, Warners Bros. Roku also announced that it was adding 350 free channels to its own streaming platform in March. Google TV, for example, has also been increasing its free live TV channels – it added over 800 channels to watch for free in the US just last week.
Streaming platforms are increasingly rolling out subscription-free, ad-supported digital channels as more and more pay-TV customers cut the cord. In the US, the company’s ad-supported streaming services also reach an average of 155 million monthly viewers. Rise of free TV channels boosts cord cuttersĪmazon revealed in its presentation at the event that the reason it’s doubling down on free live TV is because it has noticed a 300% increase in monthly viewing hours on its Fire TV Channels. “With Fire TV Channels, we’re delivering a simple, category-based experience that makes it easy to discover what you want to watch while constantly expanding content offerings,” Charlotte Maines, director of Fire TV advertising, monetization and engagement, said about the new content categories. New shows from NHL, Xbox and TMZ will also be added to Fire TV Channels, expanding its growing streaming library on Amazon Fire TV. TechCrunch (opens in new tab) reports that this new travel channel will feature shows and videos from the likes of Tastemade Travel, Rick Steves’ Europe, Travel Hacks and Condé Nast Traveler. The streaming service will also add a dedicated travel section.
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